Development of a Free Source for Internet

Development of a Free Source for Internet Ebrahim Ali Otaif Suggestion for a free source for Internet for TTC The project aims to provide a new way to give the internet for Technical Trainers College for free and design it and build it for them. The data will be collected from the research websites and finished the survey in these websites. The target group of my project is the poor students in TTC also the poor staff in TTC. The collected data it will be analyzed and show to the students with reasons. The design method will be tested throughout the interviewing be the experts and the students. The expected result is to provide solving a problem for internet for TTC. 1.1. Key words: Development a free source for Internet Enhancing a free source for internet Improvement internet source Providing a free source for internet Introduction of a free source for internet Found a free source for internet Create a free source for internet Try a free source for internet Made a free source for internet Modify a free source for internet Example of a free source for internet Design a free source for internet Build a free source for internet Test a free source for internet Planning a free source for internet Manage a free source for internet Increase the ways of a free source for internet Change the ways of a free source for internet Choose a way of a free source for internet Implement a free source for internet Giving the internet for everyone will result in significant improvements in other key areas including social, cultural, political and global peace Emdad Khan (2011). For many people, the internet has become such a pervasive, fundamental part of daily life and business that it is hard to fathom that over 4 billion people more than 55% of the worlds population are still not online Many of those simply do not have access: they live in hard-to-reach rural areas or do not have digital or other basic infrastructure. Some simply do not see the benefits of being connected, often because of limited relevant digital content. Others are illiterate; many are poor.(The Boston Consulting Group, 2017) Figure 1: Twenty countries are home to three-quarters of the 4.3 billion internet non-users of internet. 2.1. Keywords: Part of daily life Do not have access Basic infrastructure Many are poor 2.2. Main ideas based on key words: Improve part of our daily life Proved internet access Replace the basic infrastructure Help the people Nowadays the internet is importing rescuers to our live that help the user on everything and make his job easy. There are many students or staff at TTC does not have access to the internet because they are poor or the Wi-Fi signal of the TTC is too bad. We should change our infrastructure from cabling on the ground to the air on the sky. Giving free internet to the poor people it helps in their life and makes them happy. (The Boston Consulting Group, 2016) There are many ways to deliver free internet and these ways come from different companies ideas, some companies are exploring the potential to solve coverage issues using satellites4everyone, balloons or stratospheric solar planes. Even if such solutions are speculative and for the long term, they deserve consideration and support from public authorities when necessary, such as accommodating airspace regulations and allocating suitable spectrum. (The Boston Consulting Group, 2016) The study of KATIKALA (2014) the aims of this paper to describes or overview about google Balloon that will powered Internet for everyone and the purpose of the idea how to provide the wireless network to remote areas to connect the people. The result of this study the balloon idea could be work and help countries to avoid the cost of underground infrastructure. The befits of this paper it helps me to know this idea and how it work and what the advantages if we use it. The study of PANDEY BHATTACHARYA (2014) they aims of this paper to show that traditional satellite systems along with the cellular networks it was great technology but the costs of equipments it was huge and cannot be done to everyone. The result of this study indicate that balloon with ad hoc mesh network It will enhance the current standard of living for the humans by giving Internet services. As previous studies mentioned the aim if this study is to provide a problem-solving. The idea here is to solve the problem of internet access for TTC students. The current study is going to answer the question of: Suggestion for a free source for Internet for TTC References Internet for Everyone: Reshaping the Global Economy by Bridging the Digital Divide, Emdad Khan (2011), 204 pages. The Boston Consulting Group (2016). Broadband Commission Special Session at the World Economic Forum: 21 January 2016, Davos, Switzerland. http://www.broadbandcommission.org/events/Pages/WEF-davos-2016.aspx   (Accessed on 17.01.2017) The Boston Consulting Group (2016). Internet for All A Framework for Accelerating Internet Access and Adoption, World Economic Forum White Paper. https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=cad=rjauact=8ved=0ahUKEwjm6OHutNvRAhXqHJoKHVOXCXUQFggZMAAurl=http%3A%2F%2Fwww3.weforum.org%2Fdocs%2FWEF_Internet_for_All_Framework_Accelerating_Internet_Access_Adoption_report_2016.pdfusg=AFQjCNFys9KmT6kVUCXIgXREomiOVpEF3gsig2=B0QuojNrz2RIioAOJmkw   (Accessed on 17.01.2017) KATIKALA, S. (2014). GOOGLEà ¢Ã¢â‚¬Å¾Ã‚ ¢ PROJECT LOON, RIVIER ACADEMIC JOURNAL, Volume 10, Number 2. PANDEY, M BHATTACHARYA, S. (2014). BALLOONED WIRELESS NETWORK FOR FREE INTERNET ACCESS, Vol. 4, Issue 2.

How Do “an Unearthly Child” and “Rose” Introduce the Doctor Who Concept Essay

Doctor Who was designed by Sydney Newman, the director of the BBC in 1963, who was faced with a dilemma. He was to produce a program for the family audience, which could be played between a sports programme, Grandstand, and a teen pop music programme, Jukebox Jury. Newman wanted the programme to entertain and educate people at the same time, in the ways of science and history. Newman, himself an adamant science-fiction fan, came up with the idea of a man, whom the people know little of, who travels around the cosmos in his 1960’s blue police box, his TARDIS. However, he needed some way to get the information from the Doctor to the public. Thus he created the companion, a normal person who accompanies the Doctor on his travels. He would introduce them in the first episodes, such as â€Å"Rose† and â€Å"An Unearthly Child†. 60’s audiences needed a programme that was not only entertaining, but also educational, since the whole family was to watch it. It also had to be appropriate for children to watch. Many families complained that the show was too frightening and gory. In fact, interest declined greatly if the Daleks did not feature in an episode. However, towards the late 1980s, interest bottomed out completely. The director of the programme at the time decided to take it off air. In 2005, we wanted shows that could make us ask questions, gave us an adrenaline rush or related to real life. Our expectations of television shows, especially in science-fiction and film, have risen with the new technology and special effects that can be used in a programme or film. Therefore, â€Å"Rose† uses special effects One of the show’s producer’s commented that she thought that the show may be too gory or frightening for the younger generation. The theme music was also a cause of complaint, as one mother said, â€Å"The theme music alone frightens my son†. A report showed that 3% of a surveyed audience found the show unsuitable for â€Å"family viewing†, because of the violent and frightening content. The show Doctor Who was a programme designed to educate families about space, science and history. However, nowadays, a typical family would not watch this together unless most or all of the children were teenage or grown up. We expect that a science-fiction programme should be dynamic, violent and exciting, because we want to have something to be scared of. It has, in recent times, leant over to the special effects and entertainment side of programmes in general, we do not expect a science-fiction programme to be educational as well as entertaining, and we feel that we only need documentaries for educating people. Doctor Who has merely become a source of entertainment. Rose, in â€Å"Rose†, is a blonde savvy East Londoner, speaks with a typical East-London accent and is a tough, here-and-now girl. Susan, in â€Å"An Unearthly Child† is a strange girl, seems to be the age of a secondary school girl, but with a much higher IQ and much more intelligent. We need the companions to ask questions, to help the public learn about the Doctor. There have always been no more than 3 companions at one time who travel with the Doctor. In â€Å"An Unearthly Child†, the first aired episode of Doctor Who, the Doctor traps 2 teachers in the TARDIS and takes them to the planet of the Daleks with his â€Å"grand-daughter†, Susan. Susan is around 16 years old. She seems to be the perfect student, according to the conversation which science teacher, Ian, who is worried that she may be too intelligent, and who is worried about his own intelligence has with Barbara, Susan’s history teacher, who is worried about her home life. The conversation is mixed with flashbacks of Susan in class, showing a more superior knowledge than her classmates. She has a high breathy voice, as was expected in actresses in the 1960s, and a 60s-style haircut, although it is very severely cut. These are the first clues that Susan is truly and â€Å"unearthly child†. When Barbara voices her worries, we are told that Susan has explained that she lives at a certain address. However, when Barbara visits to drop off a book that Susan has requested, there seems to be no legitimate address; it is a dump site, and when Barbara asks about Susan’s grandfather, Susan says that he prefers not to see people, although she mentions that he is a doctor. This plants the first seeds of doubt in the viewers’ minds, because although the flashbacks were strange, they could have just been referring to Susan as an overly intelligent child who doesn’t quite fit in with school life. We think that surely such an intelligent girl cannot live in a dump with only her grandfather. It also brings the viewers to worries such as, Is the grandfather a criminal, hiding away like that? and Is Susan really safe, living with such an old man?. We begin to think with the history teacher. When the teachers decide to go see Susan in a classroom, we have already learnt many of her qualities. The scene cuts to a shot of Susan in a classroom by herself. She is holding a small handheld music device to her ear and she is dancing to it. However, her dancing is not the typical 1960s dancing you would expect – it is very smooth and flowing, not something the audiences would expect from a teenager in 1963. The dancing makes her seem as if she has never heard the music before. This is another sign to show she is not really â€Å"from this world†. When the teachers ask her whether she would like a lift home (for it is dark), she declines the offer, saying that she likes the dark, â€Å"it’s mysterious†. She is also lent a book by Barbara, which appears to be one she has asked for. It is about the French Revolution. When scene ends, the shot is of Susan sitting on the table, holding the book and saying, â€Å"That’s not right! †. This almost seems as if she knows better, that she may have been there. This is the first proper hint of the fact that Susan is a time traveller. The previous hints may have shown that Susan was an odd child, that she had an active imagination. In â€Å"Rose†, we are introduced to Rose when she is finishing her shift at a department store. This shows that she is short of money, and implies that she did not receive a good education, because of the simple idea that uneducated people get jobs in Boots and Tescos. We cut to several shots from different angles within the space of a few seconds, as if to show the hectic speed that her life is played out at. This effect has been used because today, we are all familiar with Music has always played a key feature in television programmes, especially in dynamic and exciting shows like Doctor Who. For example, in â€Å"An Unearthly Child†, not much music is played, because much of the programme is conversation. The music that was played was spooky music, designed to scare the listener. It was mostly orchestrated, although some was edited with the â€Å"latest† 1960s equipment and technology. If the modern audience heard it today, they would think it is old-fashioned and outdated, because the music we hear today has a stronger beat and is we use more electronics to edit it. The props used in both â€Å"Rose† and â€Å"An Unearthly Child† have been synonymous to their times. The props used in the school scene of â€Å"An Unearthly Child† are only normal school desks and chairs. In the dump scene, outside the TARDIS, the dump is filled with typical things you would expect to find in a dump then. These props were well within budget, and because there were no stunts involving those scenes, the producers did not have to continuously pay money to have replacements built. This therefore, was cost effective. However, in â€Å"Rose†, to get the shots right when the department store blows up, the BBC had to pay for various things including safety screens for the cameras, insurance if the pyrotechnics went wrong, explosives and models for repeated shots. This however, was not too much of a problem, as the more modern episode had a bigger budget to account for the modern audience’s tastes – action, adrenaline, mystery and adventure. The camera shots also had to be cost effective, meaning that the ways in which both episodes were filmed both had to be appropriate and as accurate as possible. In â€Å"An Unearthly Child†, people were not used to people getting hurt on screen or otherwise. The budget and the technology could not stretch to the limits that we possibly might expect today. For example, the only major â€Å"stunt† scene is when the TARDIS starts up and Ian falls over. This effect was achieved by shaking the camera about while the actors fell about on set. This effect is laughable when watched today, but the 1960’s audience will have been filled with concern. Nowadays, the effect is achieved with a moving floor and a shaking camera. The shots in â€Å"An Unearthly Child† were produced by a camera which could not be zoomed in. This meant that between close-ups, the camera had to be moved. This was obviously time-consuming. The shot where the camera is moving around the TARDIS is achieved by placing the camera on a moving platform on rails or wheels. This is then moved while the camera is filming. Nowadays, we can pre-set the movements of the camera with a computer. In â€Å"Rose†, many computer generated effects were used to bring a sense of something that could not be created by man. For example, the Nestene Consciousness was a CGI effect. The effect had to be backed up by sound. The sounds that were needed were computer generated also, because the effect could not be achieved through instrumental music. . The actor Christopher Eccleston actually had to talk to a blank area on the ground while filming. Today the effects have moved on even more, and we can simply use greenscreen to solve the problem. The older episode, â€Å"An Unearthly Child† obviously could not have achieved these effects, as the technology to design them had not been created yet. As a viewer, I prefer the episode â€Å"Rose†, because the effects used in it created a sense of what the modern viewer wants – action, adrenaline, mystery and adventure. It is also longer, providing more entertainment for a longer period of time. This meant that the producer could cram a lot of information and adventure into one episode. The plot is more intriguing because the effects can be created by computer and other technology, not just physical objects.

Advertising Appeals

Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA  PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA – 201303, UTTAR PRADESH, INDIA-2011 AMITY BUSINESS SCHOOL DECLARATION I, Sharma Prateek Jayant student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that I have completed Dissertation on â€Å"Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. † I further declare that the information presented in this project is true and original to the best of my knowledge. Date: Sharma Prateek Jayant Enrollment No: A0102210041 MBA Class of 2010 Place: Noida AMITYUNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL CERTIFICATE Dissertation: Progress Review Stage 1 I, Mrs. Teena Bagga hereby certify that Sharma Prateek Jayant student of Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed first two chapters of dissertation on â€Å"Study of advertising appeals used by the top Indian brands and its impact on consumer purchase†, under my guidance Mrs. Teena Bagga Faculty Department of Marketing TABLE OF CONTENTS CHAPTER- 1 INTRODUCTION 1. 1 Advertising appeals: The Indian â€Å"TOP BRANDS† perspective 1. 2 Purpose of the study 1. 3 Context to the study CHAPTER- 2 REVIEW OF LITERATURE CHAPTER 1: INTRODUCTION 1. 1 Advertising appeals: The Indian â€Å"TOP BRANDS† perspective. The reason to buy any product of any brand is derived by an advertising appeal. An advertising campaign can have more than one advertising appeal. Only one appeal can be used and it can have sub themes in an advertising campaign. The appeal must be unique and must give a positive impression about the product/brand to the target audience. Every appeal that is used by the brands in advertising is as per their competitors. Also, an important aspect of appeal is that it needs to be believable by the audience (Kumar, 1998). The audience tries to comprehend the advertisement and only then their purchase behavior gets inclined towards the brand. Only when the audience behavior is molded by the advertiser towards the brand, their purpose of advertisement is achieved. In order to do so advertisers understand the psychological aspects of the audience and then they try to develop the advertising appeal which can position their attitude towards the brand. For the advertiser it is very important to understand â€Å"How the diffusion of the message takes place in the target audience†. And in order to have a positive diffusion advertiser creates a favorable environment. Advertising mediums play an important role in the advertising message as it directly affects the mind of the target audience. These mediums can be Television, Radio, Internet, Print etc. Psychologists feel that all the human activities are based on the needs (Lamb et al. , 1992, Schewe, 1987). A consumer may have different types of needs like physiological, physical or latent. An individual who has a specific need always looks for the information from the marketing world. When there is a cue which is as per the need of the consumer, then an individual responds for the product/brand. Drivers that are present in individuals, vary at different levels. Consumers may be inclined towards the product because of the aura of prestige which is associated with the advertising appeals. Advertising appeal is the main central message in the advertising message. It arouses the desires and addresses the human need that can be satisfied by the product/brand which is advertised. Appeal is the underlying content in advertising. Advertising appeal and execution are usually interdependent. Advertising appeal can be used in all types of media but the execution style is different for different type of media. Advertising appeal is something which attracts the consumers and develops interest in esteem, sex, fear, security and sensory pleasure. Advertiser uses the word appeal to emphasize on the creativity. Commonly appeals persuade the consumer to invest in the product. Appeals not always have all the product attributes but they create an atmosphere where the target audience’s desires are evoked towards the product. For example, if there is a product for the housewives then the appeal would be related to family. The Indian top brands for the year 2011: India Rank (2011) | Brand Name| Category| | Amul| Milk Powder/Milk/Ice cream| 2| Kingfisher| Beer/Full-service airlines| 3| Big Bazaar| Retail| 4| ICICI Bank| Bank| 5| State Bank Of India| Bank| 6| Airtel| Mobile service provider| 7| LIC| Insurance| 8| Cafe Coffee Day| Coffee| 9| Titan| Watch| 10| Lakme| Cosmetics| SOURCE: Campaign Magazine which releases Asia’s top 1000 brand list every year. have had the best of the advertisi ng mixes with appeals reaching to the audience 1. 2 PURPOSE OF THE STUDY To find out the extent to which consumer purchase gets affected by advertising appeals used by the top Indian brands. . 3 CONTEXT TO THE STUDY Everyday consumers are bombarded with different advertising campaigns but they do not respond to everything as they need something other than just tangibles. There is a need to explore something more than tangibles that can attract their attention. The top brands in India have been able to do this in an excellent manner and today they have reached the top of the charts for the same reason. They were able to do this by using appropriate advertising appeals in their advertising campaigns. CHAPTER 2: REVIEW OF LITERATURE †¢ (Verma, 2009) No communication is complete without feedback or reaction. The intent behind advertising is to persuade consumers to purchase and repurchase the product over and over again, but does the consumer respond to all communications sent by the advertisers? The human brain has a limited processing capacity and consumers have the tendency to process the most useful and appealing information first. Advertisers use different types of appeals and demonstrations to attract and retain customers, but the literature review shows very less work on evaluating the differential impact of various types f appeals on consumer purchase decisions. This study empirically tests the differential influence various advertising appeals create on consumer purchase decisions. †¢ (J. Hornik, August 2010) Marketing managers and scholars have focused substantial attention on the role of advertising message appeal in the persuasion process. The most common appeals (fear, humor, sex, comparative, gain/loss frame, t wo or one sided, and metaphor) have been compared to determine their relative effectiveness. Separate analysis for each response variable, to assess the contribution of several moderating effects on the results has also been performed. A test of heterogeneity indicated the presence of moderators on observed relationships. To supplement the quantitative analysis, a qualitative comparative analysis has been done. Results show that the overall appeal effect between conditions is of small to moderate size and that profound differences exist between appeals while some moderating variables have significant effects on effect sizes in appeal studies. All methods provided the opportunity to obtain results of theoretical and practical interest. †¢ (Nathalie Dens, Sept. 2010) The aim of this study is to investigate interaction effects between branding strategy (new brand versus established brand), advertising execution strategies (informational, positive emotional and negative emotional) and product category involvement (low and high) on consumers’ attitudes towards the product, purchase intention and the (parent) brand. Two analyses are performed in which involvement is manipulated at product category and at individual level. The results show that in general, line extensions of established brands are preferred over new brands. Furthermore, advertising strategy has little impact on consumer responses to line extensions of familiar brands. The type of advertising strategy used does have a significant impact on product and brand attitude and purchase intention for new brands, where negative emotional appeals lead to significantly more negative responses. The results are further moderated by product category involvement. Informational appeals score especially well in high-involvement situations, whereas positive emotional appeals perform better in low-involvement situations. Interestingly, the differences between advertising appeals in both low- and high-involvement conditions are greater for new brands than for extensions. †¢ (Mishra, 2009) Everyday consumers are bombarded with different advertising campaigns but they do not respond as they need something other than tangibles. There is need to explore something more than tangibles that can attract their attention. This can be done by using appropriate advertising appeal in the advertising campaign. If advertising appeal is interesting then it grabs the attention of the customers. It was revealed that persuasiveness, distinctness, perfectness, fascinating, sensational, energetic, aesthetic, elegant and captivating were the factors that emerged for the advertising appeal and dimensions were energetic, sensational, persuasiveness, distinctness and captivating. Factor and dimensions are compared on the basis of gender. It was found that persuasiveness, perfectness, sensational factors and energetic, sensational and persuasiveness dimensions do not vary on the basis of gender as males and females both feel that these factors and dimensions are important but females perceive that distinctness factor and dimension and aesthetic factor is more important than males but for males fascinating factor is more important than the females. †¢ As per the books referred There are mainly two types of appeals rational and emotional appeals. Rational appeal addresses the consumer’s functional needs of the product. Kotler (2000) opined that rational appeal is based on logic and product are been sold by highlighting the product attributes, quality, its problem solving capacity and its performance. Rational appeals are informative in nature and it focuses on the suitability of the product. This appeal is used by consumer durables and in competitive advertising. There are different types of rational appeal like feature appeal that focuses on important traits and features of the product. Information content in such kind of advertisement is very rich. It is used by high involvement product. There is another type of appeal named as competitive advantage appeal which gives a comparative picture of two or more brands. Comparison can be direct or indirect depending upon the brand and the product category. Price appeal is another type of rational appeal which focuses on the price or value of the product. This appeal is also used during the festival season. News appeal is used when a new product is introduced in the market or if certain modifications are done in the existing products. When the message is to be communicated to a larger audience and it is the established brand then popularity appeal is used as it emphasizes on the experience of the satisfied consumers. Rational appeals are based on the logic and reason to buy to product. In the actual scenario both the appeals i. e. , rational and emotional appeals works together. Emotional appeals are woven with the sensation of fun, love, enjoyment, fear etc. Ramaswamy and Namakumari, 2002). Kotler (2000) opined that there could be positive emotions as well as negative emotions but in the advertising campaign negative emotions can be converted to positive emotions. Emotional appeal is the feeling associated with the product. There are certain dreams and hope which are present in the individual which works consciously or subconsciously and gives pleasant feeling in the individual’ s psyche. Emotions also help in arousing and directing the behavior of an individual (Morris, 1999). Emotions also affect the consumer’s memory. When the state of mind is excited or agitated then it prompts the consumer to buy the product (Chunawalla et al, 1998). Therefore, emotional appeals are known as transformational appeals as they transform the feelings of the consumers towards the product. It gives positive mood to the consumers as it is related to the psychological attribute of the consumer. Emotional appeals are more effective for the older market then the newer or the younger market. When the emotional appeals are used in the advertising then consumption pattern of the product is very enjoyable. Sex appeal is used in the advertisement of soaps Audience is attracted as the desire is evoked and then it helps in selling the product. Sex appeal mainly helps in attracting the opposite gender masculine or feminine (Wright, 2000). According to Bradley (1995) sex appeal considered to be an offence sometimes depending upon the culture and the country but if the sex appeal is not obscene then it is acceptable in the society. For the perfumes and cosmetics love appeal is used. These appeals are used more younger generation.

The Role of Theatron in Greek Theatre

The theatron (plural theatra) is the word referring to the seating area section of an ancient Greek, Roman, and Byzantine theater. The theatron is one of the earliest and most pronounced parts of ancient theaters. In fact, some scholars argue it is the most significant part of Greek and Roman theatrical structures, the part that defines them. Theatra in Classical Greek and Roman theaters are spectacular forms of architecture, built of circular or semi-circular rows of seating in stone or marble, each row increasing in height. The earliest Greek theaters date to the 6th to 5th centuries CE, and they included theatra  in rectangular sections of seating made of wooden bleachers called  ikria. Even in this rudimentary state, the theatron was a crucial part of a theater, drawing attention to the audience and providing a place where many people could be housed to be addressed or entertained. The Greek playwright Aristophanes mentions the theatron in each of his extant plays, particularly when the actors address the audience directly.   Other Meanings of Theatron Other definitions of theatron include the people themselves. Like the word church, which can refer to both an architectural structure or the people who use it, the theatron can mean both the seats and the seated. The word theatron also refers to seating or standing areas built over springs or cisterns, so spectators could come and view the waters and watch the mysterious vapors rise. Whether or not you consider the  theatron  a defining part of a theater, the seating area is certainly why those ancient theaters are so recognizable to every one of us today. Sources Bosher K. 2009. To Dance in the Orchestra: A Circular Argument. Illinois Classical Studies(33-34):1-24.Chowen RH. 1956. The Nature of Hadrians Theatron at Daphne. American Journal of Archaeology 60(3):275-277.Dilke OAW. 1948. The Greek Theatre Cavea. The Annual of the British School at Athens 43:125-192.Marciniak P. 2007. Byzantine Theatron - A Place of Performance? In: Grà ¼nbart M, editor. Theatron: Rhetorische Kultur in Spà ¤tantike und Mittelalter / Rhetorical Culture in Late Antiquity and the Middle Ages. Berlin: Walter de Gruyter. p 277-286.